Search results for "Export intensity"
showing 2 items of 2 documents
The determinants affecting the internationalisation of the Italian SMEs producing sparkling wines: An empirical study on the RBV of the firms
2014
In the last few years, wine industry has been characterised by profound changes that have determined an intensification of competition on a global scale. The aim of this study is to identify the firms’ internal factors that most influence the export intensity and the ability to fit into the international market of the Italian wineries producing sparkling wines through a resource-based view (RBV) approach. Results of our study supporting the findings of previous empirical researches presented in this paper. In particular, the main factors affecting export intensity are: innovation degree and intensity of investment in advertising and promotion, among firms’ characteristics, and abroad experi…
Entrepreneurial orientation and export intensity: Examining the interplay of organizational learning and innovation
2015
Nowadays how to be a successful exporter has reach great importance. Some studies on the entrepreneurial orientation literature highlights the attitude of the manager to make risky strategies such as strategies toward exports. But might the CEO's attitude toward entrepreneurship be sufficient to achieve greater SMEs export performance? Through an analysis of a database of Spanish and Italian SMEs, we find that entrepreneurial orientation is a managerial attitude that enhances exports when managers also make efforts in organizational learning and innovation. Being entrepreneurially oriented is important, but it might not be sufficient for increasing export performance if the company is not a…